Personal guaranty

Am I still on the hook after I sell the hotel?

Favours the drafting party

What it does

Puts an individual's own assets behind the entity's obligations under the agreement — including, in most forms, the liquidated damages figure.

Why it matters

Guaranties are presented as non-negotiable more often than they are. The provision that matters most is not whether you sign one but whether it ever ends: a guaranty that survives the sale of the hotel leaves a former owner exposed to a business they no longer control.

What to watch for

  • No release on a permitted transfer, or release only by express written instrument the brand need not give
  • Coverage extending to obligations arising after you have sold
  • Joint and several liability across multiple principals
  • No cap, so it inherits whatever the damages formula produces
  • Spousal signature requirements

What to ask for

  • Automatic release on a brand-approved transfer, for obligations arising after closing
  • A monetary cap independent of the damages formula
  • A burn-off that reduces the exposure as the hotel performs or as the term runs
  • Several rather than joint liability, proportionate to ownership

How common is it

Documents filed with the SEC containing the exact phrase personal guaranty.

3912019202020212022202320241,2462025
View as a table
YearDocuments
2019391
2020497
2021476
2022537
2023735
2024952
20251,246

Real filings using it

Source: SEC EDGAR full-text search (efts.sec.gov). Retrieved 2026-08-30. Counts are filed documents matching an exact phrase, not deals, and EDGAR indexes public-company filings — read these as public-company practice, not as evidence of what private mid-market agreements contain.

What usually gets agreed

Release on approved transfer for post-closing obligations is frequently obtainable and is the single most valuable ask. A cap is harder; a burn-off tied to performance is sometimes offered as the compromise.

Related

  • Liquidated damages A formula fixing what the franchisor is owed if the agreement ends before its term runs.
  • Transfer and consent The brand's right to approve a sale, and everything it can require in exchange.